1. Don't try to do everything.  You'll hear this a lot from many people who have been there, but seriously - DON'T try to see everything.  You can't.  It's too big, and you'll end up robbing yourself of the benefit of what you DO take in.  Be picky about where you spend your time.  You'll get the most benefit if you're intentional about hearing the topics that are most relevant to you - even if they're not being presented by the biggest rock-stars.

2. Walk the Trade Show floor twice.  The first time, just walk through and soak it in.  If it's your first time, there's no question - it will be overwhelming.  I remember the first time I went, and literally stood in the middle of the trade show floor and teared up.  Not because I was upset, but because for the first time - I was surrounded by people that "get me."  

I was surrounded by all the tools and products I could use to grow my business, and it was awe-inspiring in many ways.  So, I just walked around.  I browsed through every aisle - just so I had an idea of what was there.  I didn't stop to talk, and wasn't worried about finding anything.  I just walked through the floor and took it all in.  I recommend you do the same if it's your first time.  There will be time later to stop and have conversations.  There will be time to buy things for your business, or sign up for new services.  

That's what the second walk is for.  This is when you block off time, and go back to the vendors that you think can help your business.  

3. Set up a WPPI only email address :) You'll thank me later.  Every time your badge gets scanned for some kind of giveaway, or every form you fill out, you can guarantee will end up with some emails in your inbox.  If you're like me, you're not really looking for more emails to manage, so I suggest creating a free gmail email account that you can use just for vendors at WPPI.

4. Sign up for Twitter.  And download a an app so you can use it on your phone.  Becker has a great video about using twitter at WPPI on www.thebschoolblog.com  Twitter is how you find out about all the "extra" things happening at WPPI.   All the meet-ups, get-togethers, lunches, dinners, parties, and the conversations that result, are AT LEAST AS valuable as the planned programming.  There's really only one way of having a prayer at following what's happening, and that's Twitter. 

5. Give yourself time to yourself. Even the most ravenous extroverts (like me), need some time to decompress.  Even those of us who THRIVE on being around people, have to take a little time to process what's happening.  If you're going to invest in your business by listening to speakers, engaging with your peers, and navigating the incredible maze of the trade show floor - commit to giving yourself some time to just filter everything that's happening.

So often people get charged up at WPPI.  They learn, discover, engage, and walk away inspired to do more for their photography and their business.  Then they get home, and very little - if anything - actually changes.  So be proactive about allowing yourself to process the experience.  Maybe you just take some time and eat breakfast by yourself one morning, or sit in your room and journal for a half hour.  Just do something.

6. The good stuff isn't on the program.  There are incredible speakers at WPPI (I highly recommend my good friends Andrew and Jackie from Canfield Jenkins - especially if you shoot kids or seniors).  There are super talented people sharing their wisdom, art, and talent with all of us.  There are incredible opportunities to hear them speak - but in reality, that's such a small fraction of the REAL value of an event like this.  

If you ask anyone who has been to WPPI in the past, they'll tell you the same thing - the REAL value is in the relationships.  It's in the conversations.  It's in the early morning coffees, or late evening drinks with your peers.  It's in the new friends you make, and the old friends you reconnect with.  This is where the real value comes from.  So commit to stepping out of your comfort zone and engaging with the people around you.  This is your industry - these are your peers - and there is so much we can teach each other.

7. What else would you add? Share it with us in the comments section below!